Rick has a deeply ingrained passion in helping others achieve what many may think is the unachievable. With over 25 years of health and fitness industry experience under his belt he has held multi-faceted roles during this time. There is not much Rick has not achieved as an athlete or coach and understands that to perform at peak levels you have to be functioning at your optimum, not only physically but also mentally. Rick has a deep understanding on how intrinsically these two things go hand in hand to see life changing results.